Hewlett Packard Corporation

HP had a problem. Actually, they had a great product. The new Compaq Table TC1000 computer was a marvelous product, with built in wireless connectivity and the ability to be used as a traditional laptop computer or writing table. What they didn't have was a way of showcasing the design in a way that allowed consumers to "get it".

While working at Viewpoint, we were part of the design team that came up with a revolutionary way to display and market HP's new product. The result was a high resolution, fully interactive 3D model that could be used on a web page, as well as inside online advertising units. The results: The Tablet TC1000 ad that ran on C|NET in December 2002 generated more sales per impression than any ad ever run by HP's eBusiness Demand Generation Group.

Now that same team from Viewpoint can provide you with the strategy and creative thinking once tapped by companies like Hewlett-Packard.