Search Engine Marketing

What is Search Engine Marketing?

Search engine marketing, or SEM, is the practice of purchasing pay-per-click advertising (PPC) on search engine result pages (SERPS). These ads appear on the top and to the right of the natural search engine results and usually consist of a headline, two additional lines for your message and then a link to your web site..

What can SEM/PPC advertising do for your business?

SEM/PPC advertising can, in something approaching real-time, provide you with insights into how ay your customers are finding their way to your web site. Since it's not uncommon for a PPC campaign to launch with 1000 or more keywords, we can easily see which keywords are appreading on the search engine results pages by looking at the "impressions" stats and which ones are driving traffic to your web site by looking at the "CTR" or click-through ratio. This information is invaluable in assisting in the development of the keyword list for your natural search (SEO) campaign.

As professional marketers ourselves, we start by asking a series of questions, including:

• What are your goals for your search engine marketing campaign? Are you looking to drive traffic to your web site? Subscriptions? Sales?
• Are there different sections of your website that will appeal to different audiences? Do you want to drive visitors to your home page, or do you want to send them to distinct channels deeper in your web site?
• Who are your competitors? How do they rank on the search engines? What keywords are then using?

If you're interested in exploring an SEM/PPC program for your business, please don't hesitate to contact us. You can also go right to the RFP Request page if you'd like to get started right away.