What is Search Engine Optimization?

Search engine optimization, or SEO, is the art and science of increasing your website's visibility in the major search properties across a strategically defined set of keywords and phrases that apply to products or services offered on your site. Traditional optimization services include one or more of the following: keyword research and selection, meta tag development and implementation, linking strategy development and implementation, directory listing development and submission, Web page submission and campaign results reporting.

Why can it do for your business?

Some experts put the estimate of how many web documents exist in excess of 5 billion Web documents, increasing at a rate of roughly 7 million per day. How do most people find what they want? Well, unless they have the URL from an ad, or a recommendation from a friend, Web users utilize the major search properties to launch over 400 million queries for products, services and information solutions every day. So unless you’re doing something to make your website appear more visible than your competition, you're not going to get noticed. Something like three-quarters of all web users will abandon their query if the first three (3) pages of results do not yield an answer to their question. That might not surprise you, but did you know that one-third of all users believe companies found in top search results are a major brand in their specific product/service category — indicating that top rankings transmit brand equity. So your website must be found prominently within the search results of all the major search properties in order to capitalize on the behaviors of people searching for product or service solutions online.

As professional marketers ourselves, we start by asking a series of questions, including:

• What are your goals for your search engine marketing campaign?
• What part will search engine positioning play in the marketing of your website?
• Are there different sections of your website that will appeal to different audiences?
• Who are your competitors?

If you're interested in exploring an SEO program for your business, please don't hesitate to contact us. You can also go right to the RFP Request page if you'd like to get started right away.